Bradley S. Higbee


Trécé Inc.
7310 Clifftop Way
Bakersfield, CA 93306

Brad is currently the Field R & D Manager for Trécé Inc, a biotechnology company specializing in insect pheromone and kairomone products. He was formerly (until Jan 2017) Director of Entomology Research at Wonderful Orchards, one the largest growers of almonds, pistachios and pomegranates in the world. After attending the University of California, Irvine, he began his career as a technician with the USDA-ARS in Yakima, Wash. From 1978 to 1990, he worked on the development of biological control programs for pests of pears and insect predator rearing techniques, while continuing his studies at U.C. Berkeley, Central Wash. Univ. and Washington St. Univ.  He was promoted to the level of scientist in 1990 and his research shifted to various aspects of apple and pear pest management, including pioneering work in the use of insect hormones for the control of pear psylla, a key homopteran pest of pears in the Pacific Northwest. In 1995, he was further promoted and assigned to manage two Codling Moth Areawide Projects, which were pivotal in the integration of mating disruption into the pest management programs of the apple and pear industries. In 2002, he accepted a position with Paramount Farming Co. and established a research laboratory. His work with Paramount (now Wonderful Orchards) has included research leading to the implementation of mating disruption for control of navel orangeworm, along with the overall development of pest management tactics and programs for pests in almonds, pistachios and pomegranates. He has published over 60 research articles in peer reviewed scientific journals, 3 book chapters and has served on numerous industry and professional committees.